We’re spending this evening at the Houston Rodeo. Once again, I expect to see a sold out event; the Rodeo and the Jon Pardy Concert. The NRG Stadium seats more than 70,000 people. Wow, that’s a whole lotta boots and hats!
Even though I grew up in Montana Cowboy County, my family prepped me in advance for this incredibly popular sporting event. The training began last year, long before I moved to Texas.
Without question, I would need the appropriate Boots, Jeans, Shirt, and Hat. Not necessarily a Cowboy Hat, but something worthy of a Rodeo of the Texas variety. You see, Texans are highly Patriotic and God Fearing Folks. For me, assimilation wasn’t necessary. I should have moved here years ago.
At some point over the years, this rodeo transformed into something resembling a Western Fashion Show featuring expensive Boots, Clothing, Hats, Purses, and a variety of other accessories. Tonight I’ll see a sea of attendees wearing designer fashion.
The math isn’t complicated. Here’s an example. If 50,000 people wear boots costing $200 / Pair: that’s $10,000,000. The thing is, I’m lowballing the cost of boots. The Ariat’s I’m wearing right now was $260, and I’m conservative when it comes to spending money on myself. I know people who spend as much as $700 on boots.
Growing up on an American Indian Reservation in Northwestern Montana, we didn’t worry too much about what we wore to the local rodeo. I’m sure I wore jeans and a tee shirt. I’m also sure I was sneaking off to drink and smoke some weed. After all, that is how my life of addiction kicked off—alcohol and Marijuana at age 13.
Sobriety Is Power!
March 5, 2022